« For over 50 years, all around the world, the American or Cigar Store Indian has been rewarding excellence in retail marketing professions: POP advertising design, commercial architecture, in-store digitalisation and Merchandising Concept deployment.
The POPAI network adopted the American Indian as the symbol for its contest; because it represents the first ever form of POP advertising in the world. In the 17th century, these wooden totems were placed in front of stalls to advertise they were selling tobacco.
While retail marketing solutions (in place of POP advertising) have come a long way since, the main objective remains unchanged: to inform and attract consumers in-store as part of an overall memorable experience. »
Prosper Hayoun, POPAI France President
The POPAI Awards Paris is regarded all around the world as the leading showcase for retail marketing achievements and a true innovation hub.
But the contest is more than just a «showcase», it is also a meeting place and a source of inspiration for the entire retail marketing community.
This, the 56th edition of the contest, will honour the most successful, creative and innovative achievements in POP advertising, merchandising, shop fitting and in-store digitalisation.
|•||Change of scenary to have great ideas and discover the lastest trends in the marketing at retail. Your next appointment will take place at the City of Fashion and Design, a reference to the first « POP days » which took place also on Austerlitz docks!|
|•||The afternoon will be punctuated by participants' speeches and the winner of CRI by POPAI contest as well as a plenary inspirational conference made by Caroline Champion, a taste designer (only in French).|
|•||Organisation of the event in an eco-responsible approach in collaboration with the POPAI sustainable development commission. » Know more|
The entries, submitted by some 100 companies, are grouped into over 30 categories, representing all retail marketing professions and reflecting the diversity of advertisers, with the spotlight on all sectors of activity and distribution networks.
The judging panel, comprising exclusively advertisers, brands and retail brands, each renowned for their expertise, will assess every competing project against a scorecard, with the relevant scoring criteria tailored to each specific category... Precision and pertinence are the order of the day!
Everyone will come together to enjoy the POPAI Awards gala evening on 13 June 2019 at the Pavillon d'Armenonville recently renovated. A unique event, with the award ceremony and a dinner on the programme: business, chatting and fine dining...
POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behavior and awareness of point-of-purchase communication tools.
Concretely, this translates into carrying out studies and organizing professional training programs. It also publishes the professional's resource guide. It co-organizes the MPV tradeshow and holds the POPAI Awards Paris competition which celebrates the best initiatives concerning POP, advertising and information, commercial furniture, and digital media. Last but not least, the association also represents its members at national and international conferences.
Through its actions, the association promotes Marketing at retail.
More information on www.popai.fr