SUMMARY   Category                  
 
DAKAR PALLET DISPLAY
 
COMPANY  
DAGO S.R.O.
Komenského 1020
26751 ZDICE (CZECH REPUBLIC)
Tel.: +420601158778
E-mail : lenka.lahaije@dago.cz
Site : www.dago.cz
ENTRY  
Manufacturer DAGO S.R.O.
Designer DAGO S.R.O.
Advertiser AL-NAMURA S.R.O.
Type of display Pallet island
Distribution network Mass merchandisers
Quantity produced 65 units
Materials used Cardboard
Dimensions (mm) Width: 1200  Depth: 1600  Height: 1600
Use duration 6 weeks
Target markets Czech Republic
Description
An excellent idea in a cardboard with layering on the occasion of the Dakar Rally attracts every buyer at first glance. Its dominant is a car that evokes strength as it easily overcomes obstacles in a hostile environment. Customers gain this strength by consuming the presented Big Shock drink which encourages them to overcome their own limits similarly as the race riders.
Performance of the entry (strong points)
An excellent idea in a cardboard with layering on the occasion of the Dakar Rally attracts every buyer at first glance. Its dominant is a car that evokes strength as it easily overcomes obstacles in a hostile environment. Customers gain this strength by consuming the presented Big Shock drink which encourages them to overcome their own limits similarly as the race riders.