SUMMARY   Category                  
 
LACOSTE CONCEPT CLUB
 
COMPANY  
MEDIA6
33 avenue du Bois de la Pie
93290 TREMBLAY EN FRANCE (FRANCE)
Tel.: 01 78 78 32 92
E-mail : laurent.vasseur@media6.com
Site : www.media6.com
ENTRY  
Manufacturer MEDIA6
Designer CIGUË
Advertiser LACOSTE
Distribution network Boutique en propre
Number of installed points of sale 24 units
Target markets INTERNATIONAL
 
Description
Development of a new concept store as part of the redesign of the brand image. This new concept has a strong identity to assert French elegance inspired by the sporting heritage of the brand. A digital experience for the customer is also created around the polo bar. Finally, the customer and the services are at the heart of this new concept.
Performance of the project (strong points)
Known and recognized brand, a new concept for Lacoste is a milestone in point-of-sale marketing. In addition, for this new concept, the brand has worked all the world of the point of sale, including cabins and windows, so there are many elements of arrangement unlike conventional concepts. Integration of digitalization.