Development of a new concept store as part of the redesign
of the brand image. This new concept has a strong identity to assert French elegance
inspired by the sporting heritage of the brand. A digital experience for the customer
is also created around the polo bar. Finally, the customer and the services are
at the heart of this new concept.
Performance of the project (strong points)
Known and recognized brand, a new concept for Lacoste
is a milestone in point-of-sale marketing. In addition, for this new concept,
the brand has worked all the world of the point of sale, including cabins and
windows, so there are many elements of arrangement unlike conventional concepts.
Integration of digitalization.