SUMMARY   Category                  
 
MEUBLE VICTORIA BECKHAM
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer ESTÉE LAUDER
Advertiser ESTÉE LAUDER
Type of display Floor stand with stocker
Distribution network Perfume shops
Quantity produced 84 units
Materials used PMMA/ medium / stratifie/ métal
Dimensions (mm) Width: 459  Depth: 336  Height: 1480
Use duration 102 weeks
Target markets INTERNATIONAL
Description
Victoria Beckham launches her second luxury make up collection with Estée Lauder and decided to promote it through a Pedestal Launch Tester, which echoes the strong codes of the brandmark : elegance and essence of feminity.
Performance of the entry (strong points)
This Display is composed of a Launch Tester which points out the various make up of the brand and a Pedestal which allows the storage of the products.

The chosen materials are black glossy acrylic, gold aluminuim, stratified mdf and a metal base.