SUMMARY   Category                  
 
EDG DIGITALE GIVENCHY
 
COMPANY  
GROUPE RC CONCEPT
12 rue de Paris
92100 BOULOGNE-BILLANCOURT (FRANCE)
Tel.: 0155602626
E-mail : smekerri@rc-concept.fr
Site : www.rc-concept.fr
ENTRY  
Manufacturer GROUPE RC CONCEPT
Designer RC CONCEPT OPÉRATIONNEL
Advertiser LVMH FRAGRANCE BRANDS
Distribution network Perfume shops
Target markets FRANCE
 
Description
Givenchy wanted to present its new fragrance with furniture 100 % digital.

This is the 1st realization of this type at SEPHORA.
Performance of the entry (strong points)
This furniture is completely designed in video.The complexity here was to synchronize the content on both screens, in complete autonomy.

2 Screens LED and player video.