SUMMARY   Category                
 
BOUTIQUE CÔTE D'OR
 
COMPANY  
BDSG
35 rue de Turbigo
75003 PARIS (FRANCE)
Tel.: 0145440461
E-mail : christine.chhua@bdsg.fr
Site : www.bdsg.fr
ENTRY  
Manufacturer BDSG
Designer BDSG
Advertiser TMS POUR MONDELEZ
Type of display Gondola island
Distribution network Mass merchandisers
Quantity produced 50 units
Materials used Bois chêne de sheffield, LEDs, sphère en PMMA incolore, plateaux PMMA
Dimensions (mm) Width: 1280  Depth: 740  Height: 2200
Use duration 156 weeks
Target markets France
 
Description
Premium boutique Côte d’Or designed and produced by BDSG.

Objectives :

- To reinforce the brand expertise of authentic Grand Chocolate maker.
- To upgrade its product offer through smart merchandising solutions and a heavy stocking capacity

This asset, made of refine oak material, allowed the brand to drive a more sensorial look and feel in Modern Trade.
Performance of the entry (strong points)
An invitation to a sensory journey made in Côte d’Or:

- To strongly differentiate the brand from its competitors with a soft backlit wall and product pusher systems for a continuous “perfect facing” look and feel

- To gain visibility and attraction once integrated within the shelf or as a gondola end

- To drive a unique POS look which can be produced in a variety of different materials.