SUMMARY   Category                  
 
KINDER ET FERRERO "OUT OF HOME"
 
COMPANY  
FISADORELLI S.R.L.
Via Cortonese 42
06012 CITTÀ DI CASTELLO (ITALY)
Tel.: +33 (0)9 83936950
E-mail : giulia.giogli@fisadorelli.com
Site : www.fisadorelli.com
ENTRY  
Manufacturer FISADORELLI
Designer FISADORELLI
Advertiser FERRERO
Type of display Counter display
Distribution network Bar et tabac
Quantity produced 50000 units
Materials used Plastique / carton
Target markets Europe


See other entries below
Description
Chocolate confectionary company Ferrero totally reviewed in 2017 its communication and displays for all the categories affected and the corresponding brands in the “OOH” chain where it’s leader.It has realised a new countertop unit range for the categories pralines(impulse&small stock), snacks and chocolate, eggs with surprise creating for each category a peculiar aspect with unique brand’s values.
Performance of the entry (strong points)
The design process seeks to take over the size constraints impact among European supply chain.These displays are sent collapsed(reclining shelves are adjusted when assembled)7cm per package thickness.Kinder Suprise has an only mould for frame and shelves, Pralines in a single piece allows the best care of the product, on the side specific area for pick n mix.