With the launch of the new Health care range, the brand has decided to think “simple” and “minimalism” combining old tradition and new technology to respond the best to both, Health and Beauty demands.
Through this PLV construction, we tried our best to transmit values about Cosmetics products in general.
Performance of the entry (strong points)
The brand, present on the Cosmetics market for few years, especially in Japan which has always been an inspiration for the brand and it’s clearly showing through the range.
This campaign is focused on gathering products coming from Nature as well as Skin care.
Spreading this philosophy was a Key while concepting the range.