SUMMARY   Category                  
 
FLOOR MERCHANDISER WASO
 
COMPANY  
ISOFORME
45 Boulevard Pasteur
93120 LA COURNEUVE (FRANCE)
Tel.: 0148348412
E-mail : brice@gaudierkuppel.com
ENTRY  
Manufacturer ISOFORME
Designer SHISEIDO RETAIL DESIGN
Advertiser SHISEIDO EMEA
Type of display Floor stand with stocker
Distribution network Perfume shops
Quantity produced 560 units
Materials used Osb, PMMA
Dimensions (mm) Width: 400  Depth: 250  Height: 1350
Use duration 24 weeks
Target markets International
Description
With the launch of the new Health care range, the brand has decided to think “simple” and “minimalism” combining old tradition and new technology to respond the best to both, Health and Beauty demands.

Through this PLV construction, we tried our best to transmit values about Cosmetics products in general.
Performance of the entry (strong points)
The brand, present on the Cosmetics market for few years, especially in Japan which has always been an inspiration for the brand and it’s clearly showing through the range.

This campaign is focused on gathering products coming from Nature as well as Skin care.

Spreading this philosophy was a Key while concepting the range.