SUMMARY   Category                
 
MEUBLE SERIE EXPERT
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer L'ORÉAL PROFESSIONNEL
Advertiser L'ORÉAL PROFESSIONNEL
Type of display Stocker - merchandiser
Distribution network Specialist stores (REVENDEUR L'OREAL)
Quantity produced 250 units
Materials used Métal/ carton
Dimensions (mm) Width: 570  Depth: 370  Height: 1602
Use duration 96 weeks
Target markets France
Description
On the occasion of the revival of its haircare n°1 range in hairdressers, L'Oréal Professionel has sublimated it range SERIE EXPERT with new packaging, new claim "every day perfect hair as after hairdresser" and a new strong communication campaign, around Taylor Hill. We had to ensure maximum visibility (products + muse) on all our channels, with 2 waves of launching.
Performance of the entry (strong points)
In the channel cash & carry-wholesalers, the permanent floorstand enables a big visibility of the products range out of the shelves. The floorstand is conceived to be adaptable with possible updates for each launch wave (shelf adjustments, interchangeable visuals). The product weight is significant. Material are noble : epoxy metal….