On the occasion of the revival of its haircare n°1 range in hairdressers, L'Oréal Professionel has sublimated it range SERIE EXPERT with new packaging, new claim "every day perfect hair as after hairdresser" and a new strong communication campaign, around Taylor Hill. We had to ensure maximum visibility (products + muse) on all our channels, with 2 waves of launching.
Performance of the entry (strong points)
In the channel cash & carry-wholesalers, the permanent floorstand enables a big visibility of the products range out of the shelves. The floorstand is conceived to be adaptable with possible updates for each launch wave (shelf adjustments, interchangeable visuals). The product weight is significant. Material are noble : epoxy metal….