SUMMARY   Category                
 
LIP BAR INSTITUTIONNEL
 
COMPANY  
GROUPE MARIE-LAURE PLV
4 bd Foch
93800 ÉPINAY-SUR-SEINE (FRANCE)
Tel.: 0148131268
E-mail : t.klajer@marie-laure-plv.fr
Site : www.marie-laure-plv.fr
ENTRY  
Manufacturer GROUPE MARIE LAURE PLV
Designer GUERLAIN
Advertiser GUERLAIN
Type of display Bar maquillage
Distribution network Department store - perfume shops
Quantity produced 109 units
Materials used PMMA - tole - vernis uv
Dimensions (mm) Width: 1200  Depth: 200  Height: 250
Use duration 52 weeks
Target markets EUROPE
Description
On a make-up market driven by the lip segment growth, Guerlain create a pedagogic and playful showcase to display its lipsticks.
Performance of the entry (strong points)
Colour contrast, testers massification and jewel-like product glorification invite the client to discover a made to measure finish lipstick range.