SUMMARY   Category                
 
HUGO BOSS : "BOSS BOTTLED"
 
COMPANY  
WIZZCOM - SYNIA (LEADER EUROPÉEN DU DOMING)
33 rue Saint Exupery
34430 SAINT JEAN DE VÉDAS (FRANCE)
Tel.: 0467876690
E-mail : sylvain.maillard@synia.fr
Site : www.synia.fr
ENTRY  
Manufacturer SYNIA
Designer ARCADE BEAUTY
Advertiser COTY
Type of display Adhésif collé sur vitres
Distribution network Abris bus
Quantity produced 400 units
Materials used Support adhésif/ encre/ résine polyuréthane
Dimensions (mm) Width: 400  Depth: 400  Height: 600
Use duration 24 weeks
Target markets Suéde
Techniques used and Technical difficulties overcome
The Olfactive P.O.S. Advertising

This P.O.S. is made of an adhesive print support, a polyurethane resin and a concentrate of perfume.

This P.O.S. adverstising was made to help customers to discover the scent of «  Boss Bottled  » Perfume in order to arouse and excite the act of purchase.

The ecological resin used for this P.O.S. is patented. It respects all the international standards.
Innovative and Design qualities
A fantastic promotional tool to release perfumes in the form of an insert in newspapers, at the entrances of the perfumes shops, in the bus stop and into many frame around the world was born ! This P.O.S. adverstising achieve the feat of the combination of the senses  : The Sight, Feel and Touch, The smell.

This resin structure protect the P.O.S. against the UV lights, againts any exterior aggressions.