SUMMARY   Category                  
 
CHAMPAGNE ON ICE
 
COMPANY  
PILOTES PLV
Parc des Moulins 100 avenue Clément Ader
59118 WAMBRECHIES (FRANCE)
Tel.: 0320786961
E-mail : c.dedeine@pilotesplv.fr
Site : www.pilotesplv.fr
ENTRY  
Manufacturer PILOTES PLV
Designer MHD & PILOTES PLV
Advertiser MOET HENNESSY DIAGEO
Type of display Floor stand with stocker
Distribution network Mass merchandisers - single shop, independant store
Quantity produced 200 units
Materials used Pet, PMMA, print
Dimensions (mm) Width: 360  Depth: 360  Height: 1800
Use duration 2 weeks
Target markets France
Description
To invite shoppers to discover and taste this new way of champagne drinking with ice cubes, we have developed these ice cubes for the ICE range of MOET&CHANDON and VEUVE CLICQUOT. They are declined in various configurations (towers, pyramids...) to create an eye-catching visual experience during specific animations in store.
Performance of the entry (strong points)
Using innovative technologies to create an ice cube effect, PET is casted and blown. Crystal blue reflections and air bubbles convey an icey fresh image. Assembled using PMMA with a printed logo, transparency allows excellent product visibility.