SUMMARY   Category                  
 
EDG EAU DES MERVEILLES
 
COMPANY  
GROUPE RC CONCEPT
12 rue de Paris
92100 BOULOGNE-BILLANCOURT (FRANCE)
Tel.: 0155602626
E-mail : smekerri@rc-concept.fr
Site : www.rc-concept.fr
ENTRY  
Manufacturer GROUPE RC CONCEPT
Designer HERMÈS
Advertiser HERMÈS
Type of display Gondola island
Distribution network Perfume shops
Materials used Bois - fibres optique - impression numérique
Dimensions (mm) Width: 800  Depth: 350  Height: 1300
Use duration Reusable
Target markets FRANCE
 
Description
Hermès wanted to captivate the consumer for the launch of his “Eau des Merveilles Bleue” by giving life to his campaign.
Performance of the entry (strong points)
The principal piece is in wood in which 140 optical fibers of 0.5 mm to 1 mm in diameter are put inside. The flickering programmed seems to be like a galaxy.