SUMMARY   Category                  
 
EDG KENZO WORLD
 
COMPANY  
CONSTANTIN SAS
Parc Héliopolis B3 avenue de Magudas
33700 MERIGNAC (FRANCE)
Tel.: 05 57 926 936
E-mail : lleydet@constantin.fr
Site : www.constantin.fr
ENTRY  
Manufacturer CONSTANTIN SAS
Designer CONSTANTIN SAS
Advertiser KENZO PARFUMS
Type of display Gondola island
Distribution network Specialist stores (SEPHORA)
Materials used Carton / mdf / PS / PMMA / electronique
Dimensions (mm) Width: 1200  Depth: 300  Height: 1400
Use duration Reusable
Target markets France
 
Description
"Eye" composed of paper flowers,
multi-material realization wood / cardboard / plastic,
very original design with a perfect graphic design and a discreet integration of electronics,
Touch screen for consumer interactivity,
Sensor installation for proximity triggering,
Large digital screen to diffuse the film of the campaign.
Performance of the entry (strong points)
Total immersion in the universe KENZO WORLD by the combination digital / interactivity / design.

Impact graphics, marble, eye, octagonal arches, gold metal, XXL and touch screens make this gondola head a concentrate of creativity and technology.

The touch screen allows customers to define their fragrance based on their answers to the questionnaire.