SUMMARY   Category                
 
MAJ OUT POST SAUVAGE
 
COMPANY  
MEDIA6
33 avenue du Bois de la Pie
93290 TREMBLAY EN FRANCE (FRANCE)
Tel.: 01 78 78 32 92
E-mail : laurent.vasseur@media6.com
Site : www.media6.com
ENTRY  
Manufacturer MEDIA6
Designer DIOR
Advertiser DIOR
Type of display Maj outpost
Distribution network Pharmacies - specialist stores
Quantity produced 1470 units
Materials used PMMA
Target markets INTER


See other entries below
Description
A new PLV has been developed just like the advertising campaign. Development of a quite plastic and qualitative POSM with a complexity on the injected logo and on the edges of the podiums wich was in hotstamping.
Performance of the entry (strong points)
After the successful launch of the Eau de Toilette, the challenge was to generate the same enthusiasm with the launch of Eau de Parfum.