SUMMARY   Category                  
 
CAMPAGNE YOU EMPORIO ARMANI
 
COMPANY  
MEDIA6
33 avenue du Bois de la Pie
93290 TREMBLAY EN FRANCE (FRANCE)
Tel.: 01 78 78 32 92
E-mail : laurent.vasseur@media6.com
Site : www.media6.com
ENTRY  
Manufacturer MEDIA6
Designer EMPORIO ARMANI
Advertiser EMPORIO ARMANI
Type of display Small free standing
Distribution network Single shop, Independant store - department store - perfume shops - specialist stores
Quantity produced 1200 units
Materials used Plastique, métal, visuel carton
Target markets INTER


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Description
2017 was the year of a new EMPORIO ARMANI perfume duo that expresses a contemporary lifestyle and speaks of a new generation.

The entire line is intentionally focused around two interwoven metal rings, a symbol of love between the two protagonists : Matilda Lutz and James Jagger.
Performance of the entry (strong points)
As part of the launch of a duet for women /vs men, this line allows the highlight of the two fragrances or only one of the two depending on the available space.

The removable visual system allows to reuse the structure by simply replacing the visual.