SUMMARY   Category                  
 
COLONNE FLORALE ROGER &GALLET
 
COMPANY  
LES ATELIERS ELBA FRANCE
50/54 rue Calmette Et Guérin
78500 SARTROUVILLE (FRANCE)
Tel.: 0671795396
E-mail : t.riess@elbafrance.com
Site : www.atelierselbafrance.com
ENTRY  
Manufacturer LES ATELIERS ELBA FRANCE
Designer L'ORÉAL
Advertiser ROGER & GALLET
Type of display Floor stand with stocker
Distribution network Pharmacies
Quantity produced 1000 units
Materials used Carton métal
Dimensions (mm) Width: 400  Depth: 350  Height: 1600
Use duration 10 weeks
Target markets France
Description
Roger & Gallet floor cabinet designed for highlighting the brand's newest eau de toilettes. Diffusion in pharmaceutical and parapharmaceutical networks. Multi-material realization: cardboard, wood and metal.
Performance of the entry (strong points)
The performance of the product lies on the complexity of the cabinet's design (design study). Production in different materials (wood, metal and cardboard) using a printed and painted finish.