DS SMITH PACKAGING CONSUMER (+ NANCO LTD POUR LA TABLETTE)
NICOLAS BRANSSIER ET EMMANUEL TOUSSAINT
MERCK MÉDICATION FAMILIALE
Type of display
Floor stand with stocker
Carton ondulé et PMMA
Width: 257 Depth: 145 Height: 1000
Multi-materials ground display with shelves, conceived in cardboard mainly and PMMA. Creative design and litho-printing emphasize BION brand’s image. Products on shelves are particularly visible and easily approachable. This POP display is interactive: an integrated touchpad allows consumers to choose among the ranges the most adapted to their needs.
Performance of the entry (strong points)
Wavy cardboard structure for an optimal resistance and a reduced cost. Its structural design echoes the information corners for a maximum visibility, strengthened by a four-color process litho-printing and a glossy coating. Shelves and curved support in PMMA offer higher visibility and accessibility to products. Advices and prescriptions to customers are directly integrated thanks to a thouchpad.