SUMMARY   Category                  
 
PRÉSENTOIR DE SOL BION 3
 
COMPANY  
DS SMITH CONSUMER
1 Terrasse Bellini
92800 PUTEAUX (FRANCE)
Tel.: 0155614448
E-mail : beatrice.charrier@dssmith.com
ENTRY  
Manufacturer DS SMITH PACKAGING CONSUMER (+ NANCO LTD POUR LA TABLETTE)
Designer NICOLAS BRANSSIER ET EMMANUEL TOUSSAINT
Advertiser MERCK MÉDICATION FAMILIALE
Type of display Floor stand with stocker
Distribution network Pharmacies
Quantity produced 525 units
Materials used Carton ondulé et PMMA
Dimensions (mm) Width: 257  Depth: 145  Height: 1000
Use duration 52 weeks
Target markets France
Description
Multi-materials ground display with shelves, conceived in cardboard mainly and PMMA. Creative design and litho-printing emphasize BION brand’s image. Products on shelves are particularly visible and easily approachable. This POP display is interactive: an integrated touchpad allows consumers to choose among the ranges the most adapted to their needs.
Performance of the entry (strong points)
Wavy cardboard structure for an optimal resistance and a reduced cost. Its structural design echoes the information corners for a maximum visibility, strengthened by a four-color process litho-printing and a glossy coating. Shelves and curved support in PMMA offer higher visibility and accessibility to products. Advices and prescriptions to customers are directly integrated thanks to a thouchpad.