SUMMARY   Category                  
 
ORAL-B PLAYTABLE
 
COMPANY  
DAGO S.R.O.
Komenského 1020
26751 ZDICE (CZECH REPUBLIC)
Tel.: +420601158778
E-mail : lenka.lahaije@dago.cz
Site : www.dago.cz
ENTRY  
Manufacturer DAGO S.R.O.
Designer DAGO TEAM
Advertiser PROCTER & GAMBLE - RAKONA S.R.O.
Type of display Solely standing island
Distribution network Mass merchandisers
Quantity produced 52 units
Materials used Laminate, LEDs, plastic material, perspex
Dimensions (mm) Width: 1680  Depth: 940  Height: 1385
Use duration 84 weeks
Target markets Czech Republic, Slovakia, Slovenia, Croatia
Description
Product sales display with an interactive presentation of Oral-B electric toothbrushes with clear communication of a benefit. At the same time, it provides sufficient space to store offered products. Placement in selected Globus stores in electro department.
Performance of the entry (strong points)
Interactive presentation of electric toothbrushes with an option to touch and try.