SUMMARY   Category                
 
MEUBLE 3 GESTES
 
COMPANY  
SITCO GROUPE
3 rue Lavoisier
87200 SAINT JUNIEN (FRANCE)
Tel.: 0555430580
E-mail : d.dufour@sitco.fr
Site : www.sitco.fr
ENTRY  
Manufacturer SITCO GROUPE
Designer SITCO GROUPE
Advertiser COLGATE
Type of display Floor stand with stocker
Distribution network Pharmacies
Quantity produced 130 units
Materials used Métal- décors plastiques
Dimensions (mm) Width: 390  Depth: 390  Height: 1720
Use duration 56 weeks
Target markets FRANCE
Description
Our target was- to increase the share of our brands in pharmacy, by placing a display presenting all of our assortments.
- improve the rotation of our brands by increasing their visibility
- accelerate the penetration of our brands in lower penetration categories such as mouthwashes and brushes.
Performance of the entry (strong points)
This furniture highlights our 3 categories of products (toothpaste, mouthwash and toothbrush) and our system approach 3 gesture (toothpaste + toothbrush + mouthwash)

- thanks to its 3 faces, it facilitates the understanding of our range,
- It is simple and well adapted to the pharmacy environment,
- the materials used are durable,
- it turns around and its wheels offer a good handling in pharmacy.