SUMMARY   Category                
 
TOTEM POCKET DÉO
 
COMPANY  
MILETIS
9 Allée Edme Lheureux
94340 JOINVILLE-LE-PONT (FRANCE)
Tel.: 0155123920
E-mail : miletis@miletis.fr
Site : www.miletis.fr
ENTRY  
Manufacturer MILETIS
Designer MILETIS
Advertiser BEIERSDORF
Type of display Produit géant déodorant pocket « protect & care »
Distribution network Mass merchandisers
Quantity produced 200 units
Materials used Carton, plastique
Dimensions (mm) Width: 420  Depth: 360  Height: 1560
Use duration 12 weeks
Target markets France
Description
Context : To create a big mock- up of the NIVEA Pocket “Protect & Care” deodorant Spray.
Performance of the entry (strong points)
Objectives : Promote the 5 references of NIVEA pocket deodorant spray. The idea was to create a big mock- up of the pocket “ Protect & Care “ spray and to show where it can be used; that’s why the product is coming out from the pink hand bag. The round shape cardboard Totem, the proportional dimensions of the product and its blue thermoformed plastic cap give it the appearance of a big mock- up.