SUMMARY   Category                  
 
PODIUM DIOR ROUGE LIQUID
 
COMPANY  
GROUPE RC CONCEPT
12 rue de Paris
92100 BOULOGNE-BILLANCOURT (FRANCE)
Tel.: 0155602626
E-mail : smekerri@rc-concept.fr
Site : www.rc-concept.fr
ENTRY  
Manufacturer GROUPE RC CONCEPT
Designer RC CONCEPT OPÉRATIONNEL
Advertiser DIOR ITALIE
Type of display Podium autoportant
Distribution network Perfume shops
Quantity produced 105 units
Materials used 100 % carton
Dimensions (mm) Width: 580  Depth: 350  Height: 1500
Use duration 3 weeks
Target markets ITALIE
Description
Dior wanted to create a discovery zone. The opening of the doors of this Bar / Podium widens the space of the brand and brings the consumer into the world of Dior.
Performance of the entry (strong points)
100% carton. Card cover, offset printing and glossy pelli, door panels with double-sided printing. A space is arranged to store the stool and all elements of presentation.