Mass merchandisers - department store - specialist stores
100% carton : micro bis / micro / carte / tube carton
Width: 1200 Depth: 1600 Height: 2000
Event Island "CARS 3".
Parallel to the release of Films, we created a central island representing "The
American Truck" of the famous cartoon to present the range of toys "Cars" manufactured
by Mattel. Impossible to pass by without seeing it, effect "wahou" assured for
this giant realized 100% in cardboard material, the children are captured in a
fraction of a second. ..;) WRROUMMM !
Performance of the entry (strong points)
Create a realistic, attractive, fun volume with a surface
of 1200 * 1600 MM on the ground and above all keep the effect of the "Truck Americain".
The truck is made 90% snap, for the exhausts we used cardboard tubes with a card
bent around, for the cap a dressing card on Corrugated cardboard. The assembling
was done on the routing platform so it needed the simple and intuitive. ..