SUMMARY   Category                  
 
ILOT "CARS 3"
 
COMPANY  
CPV PLUS
16 rue du Dr Jean Charcot
91420 MORANGIS (FRANCE)
Tel.: +33169575910
E-mail : contact@groupecpv.fr
Site : www.groupecpv.fr
ENTRY  
Manufacturer CPV PLUS
Designer PLUS DE CREA
Advertiser MATTEL
Type of display Gondola island
Distribution network Mass merchandisers - department store - specialist stores
Quantity produced 670 units
Materials used 100% carton : micro bis / micro / carte / tube carton
Dimensions (mm) Width: 1200  Depth: 1600  Height: 2000
Use duration 10 weeks
Target markets France
 
Description
Event Island "CARS 3".

Parallel to the release of Films, we created a central island representing "The American Truck" of the famous cartoon to present the range of toys "Cars" manufactured by Mattel. Impossible to pass by without seeing it, effect "wahou" assured for this giant realized 100% in cardboard material, the children are captured in a fraction of a second. ..;) WRROUMMM !
Performance of the entry (strong points)
Create a realistic, attractive, fun volume with a surface of 1200 * 1600 MM on the ground and above all keep the effect of the "Truck Americain". The truck is made 90% snap, for the exhausts we used cardboard tubes with a card bent around, for the cap a dressing card on Corrugated cardboard. The assembling was done on the routing platform so it needed the simple and intuitive. ..