SUMMARY   Category                  
 
TOUR BALMAIN
 
COMPANY  
CONSTANTIN SAS
Parc Héliopolis B3 avenue de Magudas
33700 MERIGNAC (FRANCE)
Tel.: 05 57 926 936
E-mail : lleydet@constantin.fr
Site : www.constantin.fr
ENTRY  
Manufacturer CONSTANTIN SAS
Designer L'ORÉAL
Advertiser L'ORÉAL
Type of display Floor stand with stocker
Distribution network Specialist stores (MONOPRIX)
Quantity produced 200 units
Materials used Carton plat / carton ondule / mdf
Dimensions (mm) Width: 370  Depth: 370  Height: 1700
Use duration 8 weeks
Target markets France
Description
High- end storage furniture with an original design :

Pediment with a visual holder for interchangeable visuals,
3 multi-cavity storage cubes with an original design,
Vertical and horizontal storage of products,
Corrugated cardboard base with MDF reinforcements.
Performance of the entry (strong points)
1 / Customer problem : marriage of originality, storage capacity and quality of presentation of 3 product ranges.

2 / Techniques and innovations : interchangeability of the pediment visual, display compactiveness, solidity and advanced design with "100% cardboard"

3 / Complexity of implementation : respect of the low target price with a guarantee of solidity.