Erborian is a brandmark that combines the efficiency of traditional pharmacopoeia herbs and Korean formulation technologies. His partnership with Sephora gives him the opportunity to promote a selection of his best sellers and relay them nationally in point of sale through a permanent End Of Aisle taking the unique vision of the brandmark : "girl" silhouettes, red, white...
Performance of the entry (strong points)
The idea of the End of Aisle is to highlight the brandmark
bestsellers and launches in double visibility, in addition to shelves. To do this
we uses modern and trendy mateirals, such as red and white lacquered wood to reinforce
the brand's award and its avant-gardism, with an idea of "mini boutique", visuals
and inside fittings are removable for updating.