SUMMARY   Category                  
 
EDG ERBORIAN
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer CPIGLOBAL
Advertiser SEPHORA / L'OCCITANE
Type of display Floor stand with stocker
Distribution network Specialist stores (Réseau SEPHORA)
Quantity produced 150 units
Materials used Medium laque/ PMMA/ tole / petg
Dimensions (mm) Width: 290  Depth: 1200  Height: 1500
Use duration 102 weeks
Target markets France
Description
Erborian is a brandmark that combines the efficiency of traditional pharmacopoeia herbs and Korean formulation technologies. His partnership with Sephora gives him the opportunity to promote a selection of his best sellers and relay them nationally in point of sale through a permanent End Of Aisle taking the unique vision of the brandmark : "girl" silhouettes, red, white...
Performance of the entry (strong points)
The idea of the End of Aisle is to highlight the brandmark bestsellers and launches in double visibility, in addition to shelves. To do this we uses modern and trendy mateirals, such as red and white lacquered wood to reinforce the brand's award and its avant-gardism, with an idea of "mini boutique", visuals and inside fittings are removable for updating.