SUMMARY   Category                  
 
COLONNE STOCKEUSE BLACK PERFECTO
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer GUERLAIN
Advertiser GUERLAIN
Type of display Floor stand with stocker
Distribution network Perfume shops
Quantity produced 221 units
Materials used Carton/ plastique
Dimensions (mm) Width: 300  Depth: 250  Height: 1400
Use duration 6 weeks
Target markets FRANCE
Description
This is a storage column that aims to highlight novelty and test it. This type of POS advertising is often used on launch podiums to increase the visual impact on the point of sale.

This column also allows an impulse purchase by being able to take on the furniture a product in the storage.
Performance of the entry (strong points)
Floor tester stand made of cardboard printed quadri + 1 with a reminder of the zipper referring to the perfecto, made in hot stamping.

Recall studs on the tester part much used in the world of rock. The whole piece of furniture is against perfume attacks. The header is removable to allow delivery flat.

The shaping of the whole was particularly complex.