SUMMARY   Category                  
 
LOOK
 
COMPANY  
HMY
ZI - 50 route D'auxerre
89470 MONÉTEAU (FRANCE)
Tel.: 0630084662
E-mail : elise.parou@hmy-group.com
Site : www.hmy-group.com
ENTRY  
Manufacturer HMY
Designer DILLON GARRIS DESIGN SOLUTIONS
Advertiser LOOK
Type of display Floor stand without stocker
Distribution network Specialist stores (Sport)
Quantity produced 152 units
Materials used Acier (tube), pvc expansé, podium en dibond rainuré
Dimensions (mm) Width: 1870  Depth: 500  Height: 1500
Use duration 52 weeks
Target markets France
Description
As a key player of cycles and its accessories, Look wanted to expand its clientele, from professionals to amateurs.

To appeal and meet the needs of these new customers, Look wanted to construct different display modules, to both glorify their products and also to provide sales advice.
Performance of the entry (strong points)
Look displays are made of different modules. Each store can fit and customize its POS in its own way. The highlights and product descriptions enable to focus on the special features of Look products.