LOUIS XIII, prestigious cognac company wanted to renew
the retail design identity of the brand. A more luxurious, impacting, highly recognizable
and "client centric" approach for the OFF TRADE : airports duty-free, department
stores and spirits premium outlets, and also ON TRADE with the palaces, iconic
bars and lounges.
Performance of the entry (strong points)
To differentiate LOUIS XIII from its competitors and in
order to break with the dark universe of spirits, we opted for a bright and radiant
design identity. Copper for a strong color identity, bright & luminous for a precious
look and oak to warm the ambiance. Two identities : a premium version with a very
recognizable shape and a classic version for more branded content.