SUMMARY   Category                  
 
LXIII WALLBAY DESIGN PREMIUM
 
COMPANY  
E. RÉMY MARTIN & CO
Remy Cointreau _louis Xiii - Arnaud Lapierre 21 Bv Haussmann
75009 PARIS (FRANCE)
Tel.: 0661865112
E-mail : arnaud.lapierre@remy-cointreau.com
Site : www.arnaud-lapierre.com
ENTRY  
Manufacturer LEDIA
Designer ARNAUD LAPIERRE
Advertiser LOUIS XIII
Type of display Wallbay premium
Distribution network Global travel retail et premium liquor store
Quantity produced 100 units
Materials used Cuivre brossé et miroir, chêne clair, plexiglass réfractant jali sensitile, calcaire
Target markets CHINA / USA / GREAT EUROPE / INTERNATIONAL


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Description
LOUIS XIII, prestigious cognac company wanted to renew the retail design identity of the brand. A more luxurious, impacting, highly recognizable and "client centric" approach for the OFF TRADE : airports duty-free, department stores and spirits premium outlets, and also ON TRADE with the palaces, iconic bars and lounges.
Performance of the entry (strong points)
To differentiate LOUIS XIII from its competitors and in order to break with the dark universe of spirits, we opted for a bright and radiant design identity. Copper for a strong color identity, bright & luminous for a precious look and oak to warm the ambiance. Two identities : a premium version with a very recognizable shape and a classic version for more branded content.