SUMMARY   Category                  
 
LEGO STAR WARS
 
COMPANY  
WEILLROBERT PLV
40-42 rue Botzaris
75019 PARIS (FRANCE)
Tel.: 0607392190
E-mail : r.vion@weillrobert.net
ENTRY  
Manufacturer WEILLROBERT PLV
Designer WEILLROBERT PLV
Advertiser LEGO
Type of display Shelf display
Distribution network Mass merchandisers
Quantity produced 110 units
Materials used Carton
Dimensions (mm) Width: 3300  Depth: 800  Height: 2500
Use duration 4 weeks
Target markets France
Description
For the Star Wars Movie Launch, Lego dealed a partnership with Disney in order to provide their distributors a POS Kit fully cardboard to set up according to configurations related to available space, each display may be used as separately or as device combined.
Performance of the entry (strong points)
Ark resumes classic moments to call upon the shopper and to guide him towards games exposure area.

Silhouettes Board shows figurines range designed in cardboard standbee.

Stewardess Desk unables a contact point with the shopper to inform him and to sale products.