SUMMARY   Category                
 
MERCHANDISING CAUDALIE
 
COMPANY  
GLOBAL CONCEPT
22 rue des Forts
28500 SAINTE GEMME MORONVAL (FRANCE)
Tel.: 0237628302
E-mail : o.zoccheddu@gl-concept.fr
Site : www.gl-concept.fr
ENTRY  
Manufacturer GLOBAL CONCEPT
Designer CAUDALIE/GLOBAL CONCEPT
Advertiser CAUDALIE
Type of display Shelf display
Distribution network Pharmacies
Quantity produced 3030 units
Materials used Bois métal PMMA
Dimensions (mm) Width: 800  Depth: 300  Height: 2000
Use duration 200 weeks
Description
This merchandising kit has been put in place for several purposes :

- Communicate the brand values
- To allow a better visibility of the range proposed to the consumers

The materials / techniques used - oak, metal,... communicate the universe of the brand.

Special attention has been paid to convey, thanks to this kit, a glamorous, natural and effective image within a universe of Pharmacies.
Performance of the entry (strong points)
The implementation of this kit has allowed the brand to develop its turnover, its visibility at the heart of the point of sale. It has also been a driving force to have the brand referenced in high- quality, high- potential customers.