As part of the new concept of SAMRA stores, the Constellation project aims to highlight all the jewelry on display in such a way that they could represent the stars of the constellation in all of the store's niches.
Performance of the entry (strong points)
The supports had to adapt to all the shapes and sizes of showcase, be made of metal to allow the magnetization of the accessories while being covered with silk.
In addition, all accessories had to be flexible in their inclination, rotation,
presentation in order to adapt to a large number of different configurations (flat,
vertical, in a niche, in a window...).