INTERPARFUMS launches the fragrance Melle ROCHAS EDT and decides to promote this fragrance and relay it in shelf through a SHELF TESTER taking again the strong codes of the brandmark : the elegance and the Parisian chic. With the playfulness and fun associated with the Eau de toilette line called Funinpink. Flowers, visual, signature and roundness.
Performance of the entry (strong points)
The feat was to source real fake flowers associated with qualitative materials and round shapes while respecting the budget.