SUMMARY   Category                  
 
SHELF TESTER MADEMOISELLE ROCHAS
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer INTERPARFUMS
Advertiser INTERPARFUMS
Type of display Shelf display
Distribution network Perfume shops
Quantity produced 2200 units
Materials used PMMA/ papier
Dimensions (mm) Width: 150  Depth: 200  Height: 160
Use duration 16 weeks
Target markets INTERNATIONAL
Description
INTERPARFUMS launches the fragrance Melle ROCHAS EDT and decides to promote this fragrance and relay it in shelf through a SHELF TESTER taking again the strong codes of the brandmark : the elegance and the Parisian chic. With the playfulness and fun associated with the Eau de toilette line called Funinpink. Flowers, visual, signature and roundness.
Performance of the entry (strong points)
The feat was to source real fake flowers associated with qualitative materials and round shapes while respecting the budget.