SUMMARY   Category                
 
HBO GO
 
COMPANY  
WILLSON & BROWN - WB SP. Z O.O. SP. K.
Muszkieterów 15c
02-273 WARSZAWA (POLAND)
Tel.: 221016100
E-mail : dominik.osuch@willson-brown.com
Site : www.willson-brown.com
ENTRY  
Manufacturer WILLSON & BROWN
Designer WILLSON & BROWN
Advertiser HBO POLSKA
Type of display Tester without stocker
Distribution network Cinema lobby
Quantity produced 53 units
Materials used Mdf, métal, plexiglass, LED, plastic elements, tablet, tv screen
Dimensions (mm) Width: 1200  Depth: 2000  Height: 2084
Use duration 165 weeks
Target markets Poland
 
Description
An impressive and eye-catching unit was designed to present HBO Go streaming platform and to reinforce the HBO image of a high- quality movie content provider. The 2- meter high stand is maintained in modern, polygonal style. The futuristic curved unit consists of a number of irregular planes jointed together with edge LED’s as a reference to the place of exposition – cinemas.
Performance of the entry (strong points)
The unit has a highly visible topper logotype and large screen TV to display the content. A TV connected with tablet is installed with HBO Go app. On the client’s special request we have adjusted the Samsung software to block all other applications, at the same time allowing customers to try out the streaming platform and freely choose what to display from HBO Go wide content library.