The display has been designed in mono material, to preserve
the concept of the new product. The mushroom box was born from a combination of
passion in urban agriculture and circular economy. The cultivation of oyster mushrooms
comes from the processing of coffee grounds.
Despite the constraints of weight and refrigerated environment, the display has
been eco-designed in order to align with the philosophy of the product. The printing
has been reduced to a maximum and made directly onto the cardboard structure to
remove a paper layer. Each element of the display has been designed using a minimum
of material both surface and weight..
Advantages and special features
The display has been designed only with recyclable materials (cardboard and wood) to use the reccycling circuit of the retail. Digital printing, directly on the structure, reduce by a layer of paper vs offset (gap : 2kg éqCO² - 30%/PLV) .This display arriving mounted and loaded saving time for implementation in the store (gap : 15min).