SUMMARY   Category                
 
DISPLAY CHAMPIGNONS
 
COMPANY  
SMURFITKAPPA
37 avenue de la Commune de Paris
91220 BRETIGNY SUR ORGES (FRANCE)
Tel.: 0608034401
E-mail : adeline.lequatre@smurfitkappa.fr
ENTRY  
Manufacturer SMURFIT KAPPA FRANCE
Designer SMURFIT KAPPA FRANCE
Advertiser LA BOITE A CHAMPIGNONS
Type of display Floor stand with stocker
Distribution network Mass merchandisers
Quantity produced 300 units
Materials used Carton
Dimensions (mm) Width: 600  Depth: 400  Height: 1700
Use duration 2 weeks
Target markets FRANCE
Context & Actions
The display has been designed in mono material, to preserve the concept of the new product. The mushroom box was born from a combination of passion in urban agriculture and circular economy. The cultivation of oyster mushrooms comes from the processing of coffee grounds.

Despite the constraints of weight and refrigerated environment, the display has been eco-designed in order to align with the philosophy of the product. The printing has been reduced to a maximum and made directly onto the cardboard structure to remove a paper layer. Each element of the display has been designed using a minimum of material both surface and weight..
Advantages and special features
The display has been designed only with recyclable materials (cardboard and wood) to use the reccycling circuit of the retail. Digital printing, directly on the structure, reduce by a layer of paper vs offset (gap : 2kg qCO - 30%/PLV) .This display arriving mounted and loaded saving time for implementation in the store (gap : 15min).