SUMMARY   Category                  
 
IZZE - EXPERIENTIAL SAMPLING ACTIVATION
 
COMPANY  
MINDSPACE
P O Box 391883 Liwa Oaks Bldg Cluster W Jlt Dubai Uae
391883 DUBAI (EMIRATS ARABES UNIS)
Tel.: 0097143697636
E-mail : naveen.m@mindspace-me.com
Site : www.mindspace-me.com
ENTRY  
Manufacturer MINDSPACE
Designer MINDSPACE
Advertiser IZZE (PEPSICO GROUP)
Type of display Floor stand without stocker
Distribution network Mass merchandisers
Materials used Mdf (wood), métal, styrofoam and vinyl sticker
Use duration Not reusable
Target markets Kuwait
Description
Kuwait offers more than 250 types of drinks, but IZZE is unlike any other. It’s an exciting fusion of sparkling water and juice, it just IZ. But how do we convince people to try the undefinable ? We initiated a roadshow for Gen Z to promote the positive vibes. It was all about playing, chilling and trying.
Performance of the entry (strong points)
In 18 days, we reached 73, 200 people through our activation at malls and universities. Furthermore, the malls where the activation took place had a higher volume purchase compared to the malls that did not feature it.