Kuwait offers more than 250 types of drinks, but IZZE is unlike any other. It’s an exciting fusion of sparkling water and juice, it just IZ. But how do we convince people to try the undefinable ? We initiated a roadshow for Gen Z to promote the positive vibes. It was all about playing, chilling and trying.
Performance of the entry (strong points)
In 18 days, we reached 73, 200 people through our activation at malls and universities. Furthermore, the malls where the activation took place had a higher volume purchase compared to the malls that did not feature it.