To promote its range of whiskeys in supermarkets across France, Brown Forman create a high- end event by recreating a Jack Daniel's distillery experience, located at Lynchburg, Tennessee.
Performance of the entry (strong points)
This premium shop-in-shop was designed to reflect the brand's values. Its main objective was to boost sales, increase impulse buys, acquire new consumers and build customer loyalty. It was designed to be adjustable to fit various points of sale and can easily be installed by the sales team.