SUMMARY   Category                  
 
SHOP-IN-SHOP JACK DANIEL'S
 
COMPANY  
MARIN'S FRANCE
88-94 rue André Joineau
93310 LE PRE ST GERVAIS (FRANCE)
Tel.: 0156932379
E-mail : emilie.aubert@marins.fr
Site : www.marins.net
ENTRY  
Manufacturer MARIN'S FRANCE
Designer AGENCE ULTRA
Advertiser BROWN FORMAN
Type of display Stand
Distribution network Mass merchandisers
Quantity produced 50 units
Materials used carte graphique
Dimensions (mm) Width: 3300  Depth: 2000  Height: 2600
Use duration Not reusable
Target markets France
Description
To promote its range of whiskeys in supermarkets across France, Brown Forman create a high- end event by recreating a Jack Daniel's distillery experience, located at Lynchburg, Tennessee.
Performance of the entry (strong points)
This premium shop-in-shop was designed to reflect the brand's values. Its main objective was to boost sales, increase impulse buys, acquire new consumers and build customer loyalty. It was designed to be adjustable to fit various points of sale and can easily be installed by the sales team.