Launching of the KENZO WORLD INTENSE fragrance, with a beautiful and interactive podium :
• Podium realized in multi-material : wood / cardboard / PMMA.
• Perfect joining technique for octagonal arches with excellent stability.
• Integration of screens in the panels, combined with a presence detector.
• Optimization of the stock areas,
• Very original design.
Performance of the entry (strong points)
Through a touchscreen, this podium invites customers to answer a quiz to recognize the fragrance that best suits their personality.
Depending on their answers, they discover the fragrance that suits them : Kenzo World or Kenzo World Intense.
A second screen continuously broadcasts the new film of the campaign ensuring a total immersion in the kenzo world's univers.