SUMMARY   Category                
 
INSIDE THE BARREL
 
COMPANY  
BROWN-FORMAN
47 rue de Monceau
75008 PARIS (FRANCE)
Tel.: 0140821140
E-mail : benoit_guillier@b-f.com
ENTRY  
Manufacturer CRÉANTEC
Designer EXTREME CORSAIRES
Advertiser BROWN FORMAN
Type of display Floor stand with stocker
Distribution network Mass merchandisers - department store
Materials used Mdf & métal
Dimensions (mm) Width: 4200  Depth: 3600  Height: 2000
Use duration Reusable
Target markets France
 
Description
Inside the Barrel is a whaou in-store visibility concept for American Whiskeys.

The Shopper enters in “a barrel” and discovers the history of American whiskeys and the way they are elaborated.

The shopper can also taste our products and talk with a barman about the tasting notes & the perfect serve.
Performance of the entry (strong points)
A unique shopper experience.

A real tool of education & discovery.

A massive & wahou visibility made with ultra premium materials.