SUMMARY
Category   Previous entry List of entries Next entry
 
 
TOTEM BI-FACE DIOR
COMPANY  
CONSTANTIN SAS
70 rue Hautpoul
75019 PARIS (FRANCE)
Tel.: 01 40 400 500
E-mail: cmartin@constantin.fr
Site: www.constantin.fr
ENTRY  
Producer CONSTANTIN SAS
Designer CONSTANTIN SAS
Client DIOR
Type of Display Floor stand with stocker
Distribution network Department store - perfume shops
Quantity produced 100 units
Materials used Carton - mdf - PMMA
Dimensions (mm) Width: 600  Depth: 600  Height: 1200
Use duration 3 weeks
Target markets France
 
 
Context Create a new compact, practical, elegant and solid two-faced furniture with 2 product ranges:

original and simple design, with perfect curves, entirely made of cardboard,

solidity of shelves and the whole structure,

ergonomics studied, removable pediment for transport,

very competitive price.
 
Objectives Space optimization meets elegance, solidity and competitive price for this "two-faced" furniture, made with cardboard materials: internal structures in corrugated, frames in MDF and triple groove, linings in 300 gr cardboard.

The top on each side has its own codes : gold mirror and prints with white PMMA for the J'ADORE face, and PMMA black with letters cut for the WILD face.