SUMMARY
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PODIUM NOËL J'ADORE
COMPANY  
CPIGLOBAL
27 rue du Ballon
93165 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail: fabienne.renard@cpiglobal.com
Site: www.cpiglobal.com
ENTRY  
Producer CPIGLOBAL
Designer CPIGLOBAL
Client DIOR
Type of Display Gondola island
Distribution network Perfume shops
Quantity produced 370 units
Materials used PMMA/ carton/ PETG/
Dimensions (mm) Width: 1500  Depth: 1500  Height: 1600
Use duration 5 weeks
Target markets France
 
 
Context In this very prolific pre-Christmas period, Dior wanted an impactful animation, presenting several ranges, for men and women, in a didactic but synthetic way. A counselor space, gifts, tests, advice also had to be present.

We had to used different materials, both for the look and to keep the tight deadlines of the operation.
 
Objectives Thus the holes for the lipsticks on the PMMA plates extend into the podium carcass to offer a vertical position to the testers. The handles are in white plastic with screen printed black monogram.

For the cardboard drawer we have created a modular ribbon dispenser to manage the different supplies, its design allows an easy recharging by the beauty consultant.