SUMMARY
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PODIUM KENZO WORLD
COMPANY  
CONSTANTIN SAS
70 rue Hautpoul
75019 PARIS (FRANCE)
Tel.: 01 40 400 500
E-mail: cmartin@constantin.fr
Site: www.constantin.fr
ENTRY  
Producer CONSTANTIN SAS
Designer CONSTANTIN SAS
Client KENZO
Type of Display Podium
Distribution network Department store - perfume shops
Quantity produced 38 units
Materials used Carton - PMMA - mdf - ecran digitaux
Dimensions (mm) Width: 1800  Depth: 1600  Height: 1400
Use duration Not reusable
Target markets France
 
 
Context A very original roadshow for the national launch of the new fragrance "KENZO WORLD" :

Reproduction of a metallic paint on cardboard

Ephemeral construction made of material mix MDF /cardboard,

Integration of digital screens

Excellent visual quality, solidity and value for money.
 
Objectives Immerge the shopper into a disruptive universe thanks to various animations : video clips, interactive glass, innovative furniture…

Made to ease the access to the new products through many storage areas, this roadshow also aims to induce shopper to «  play  » on this modern and fun space in order to bond with the brand and its codes.