A very original roadshow for the national launch of the new fragrance "KENZO WORLD" :
Reproduction of a metallic paint on cardboard
Ephemeral construction made of material mix MDF /cardboard,
Integration of digital screens
Excellent visual quality, solidity and value for money.
Immerge the shopper into a disruptive universe thanks to various animations : video clips, interactive glass, innovative furniture…
Made to ease the access to the new products through many storage areas, this roadshow
also aims to induce shopper to « play » on this modern and fun space
in order to bond with the brand and its codes.