SUMMARY
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PODIUM ART D'OFFRIR VIKTOR & ROLF
COMPANY  
LES ATELIERS ELBA FRANCE
50-54 rue Calmette Et Guérin
78500 SARTROUVILLE (FRANCE)
Tel.: 0650003661
E-mail: c.demonplanet@shaftdesign.fr
Site: www.atelierselbafrance.fr
ENTRY  
Producer LES ATELIERS ELBA FRANCE
Designer MERCHANDISING INTERNATIONAL L'ORÉAL
Client L'ORÉAL
Type of Display Floor stand with stocker
Distribution network Perfume shops
Quantity produced 23 units
Materials used Lexan, PMMA, PS
Dimensions (mm) Width: 900  Depth: 900  Height: 795
Use duration Not reusable
Target markets France
 
 
Context Launch of a new fragrance V&R BONBON COUTURE. The creators Viktor And Rolf have decided to keep the initial bow tie bottle, a symbol of masculine elegance, and reinterpret the BONBON fragrance in a Haute Couture version using sophisticated fabric like organza and duchess satin.
 
Objectives Creation of a “The Art of Giving” podium including all of the feminine and masculine fragrances in the V&R range. Possibility of creating your own gift set : provision of boxes and ribbons that reflect the brand’s “couture” style.