Beverage - Mass Market
Home & Garden
Fragrance, Care - Shelf display animation
Fragrance, Care, Beauty - Podium
Fragrance, Care, Beauty - Window & Tryptic
Fragrance - Counter
Fragrance - Floor
Beauty, Fragrance - Gondolas and wall display
Beauty - Floor
Beauty - Tester
Beauty - Counter
Care- Shelf display
Care, Fragrance - Counter display
Care - Counter
Care - Floor
Product line, Campaign - Fragrance, Beauty
Product line, Campaign
Shop fitting - Multiple achievements
Shop fitting - Single achievement
Digital - Virtual immersion
Digital - Connected Shop
Digital - Material & Content
Digital - Content
Event - Mass Market
Event - Window
Event - Selective retail
Technology and Innovation
Merchandising concept deployment
EDG INTERACTIVE KENZO WORLD
70 rue Hautpoul
75019 PARIS (FRANCE)
Tel.: 01 40 400 500
Type of Display
Department store - perfume shops
Carton - PMMA - mdf - ecran digitale - electronique
Width: 1600 Depth: 400 Height: 1400
and Technical difficulties
For the launch of KENZO WORLD, the advertiser wished for "discovery through a disruptive universe."
We proposed innovative digital interactive gondolas for flagship stores, while respecting the brand's visual codes.
This gondola invites you to choose the highlights of the clip when grabbing the tester and moving it over the 3 zones of "discovery".
Innovative and Design qualities
Innovation is the complex combination of an RFID tag, 3 RFID antennas and a screen, all driven by a NUC.
The originality is the creation of an RFID multi-antenna driver associated with a screen driver, to manage several videos with a great reactivity of display during the movements of the tester.
Electronic components are not sold, but rented and recovered after use.