SUMMARY
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EDG INTERACTIVE KENZO WORLD
COMPANY  
CONSTANTIN SAS
70 rue Hautpoul
75019 PARIS (FRANCE)
Tel.: 01 40 400 500
E-mail: cmartin@constantin.fr
Site: www.constantin.fr
ENTRY  
Producer CONSTANTIN SAS
Designer CONSTANTIN SAS
Client KENZO
Type of Display Gondola island
Distribution network Department store - perfume shops
Quantity produced 50 units
Materials used Carton - PMMA - mdf - ecran digitale - electronique
Dimensions (mm) Width: 1600  Depth: 400  Height: 1400
Use duration 3 weeks
 
 
Techniques used
and Technical difficulties
overcome
For the launch of KENZO WORLD, the advertiser wished for "discovery through a disruptive universe."

We proposed innovative digital interactive gondolas for flagship stores, while respecting the brand's visual codes.

This gondola invites you to choose the highlights of the clip when grabbing the tester and moving it over the 3 zones of "discovery".
 
Innovative and Design qualities Innovation is the complex combination of an RFID tag, 3 RFID antennas and a screen, all driven by a NUC.

The originality is the creation of an RFID multi-antenna driver associated with a screen driver, to manage several videos with a great reactivity of display during the movements of the tester.

Electronic components are not sold, but rented and recovered after use.