SUMMARY
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COLORIST STUDIO
COMPANY  
HMY
ZI Sud - rue Marc Seguin
41100 VENDÔME (FRANCE)
Tel.: 0254233294
E-mail: elise.parou@hmy-group.com
Site: www.hmy-group.com
ENTRY  
Producer HMY
Designer L'ORÉAL
Client L'ORÉAL
Type of Display Outil d'aide à la décision, balisage catégoriel
Distribution network Mass merchandisers
Quantity produced 52 units
Materials used Aluminium, acier, polystyrène
Dimensions (mm) Width: 3990  Depth: 412  Height: 2330
Use duration 150 weeks
Target markets International
 
 
Techniques used
and Technical difficulties
overcome
Aluminum, steel, plastic injection.

Solution adaptable to the different dimensional constraints of existing furniture in the hyper and super distribution around the world :

For high or low gondola, from 2 to 14m long, with between shelves various heights

Concept including LED lighting and an attractive interactive system to help purchase decision and engage shopper.
 
Innovative and Design qualities Based on shopper studies.

Validated : using virtual real-time 3D tests and eye tracking monitoring.

Dressing up an existing fixture : adaptable, adjustable extensible, allowing future update and product introduction.

First results outperforming Nielsen’s categorical development : Sale up lift more than 3x up to 15x.

Conversion rate = + 54%

Satisfaction rate = + 8pts up to 18pts vs before.