SUMMARY
Category   Previous entry List of entries
 
 
VITRINE MON PARIS SEPHORA CE
COMPANY  
GROUPE RC CONCEPT
12 rue de Paris
92100 BOULOGNE-BILLANCOURT (FRANCE)
Tel.: 0155602626
E-mail: ttouboul@rc-concept.fr
Site: www.rc-concept.fr
ENTRY  
Producer RC CONCEPT
Designer L'ORÉAL LUXE - YSL
Client L'ORÉAL LUXE - YSL
Type of Display Window
Distribution network Perfume shops
Materials used PMMA cristal/PMMA miroir/ système électrique + LED / médium/ bandoxal
Dimensions (mm) Width: 880  Depth: 500  Height: 2700
Use duration Not reusable
Target markets France
 
 
Context Highlight of the new "Mon Paris" perfume in the window of the Flagship Sephora Parisien.
 
Objectives YSL wanted to highlight their new perfume "Mon Paris" by staging the bottle materialized by a set of miniatures of this same bottle. This bottle was then placed in a mirror-like case recalling the bottle.