SUMMARY
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VITRINE ANIMÉE
CHARLES HEIDSIECK COSMOPOLITE
COMPANY  
LES ATELIERS ELBA FRANCE
50-54 rue Calmette Et Guérin
78500 SARTROUVILLE (FRANCE)
Tel.: 0650003661
E-mail: c.demonplanet@shaftdesign.fr
Site: www.atelierselbafrance.fr
ENTRY  
Producer GO FOR HIT SOCIÉTÉ DES ATELIERS ELBA FRANCE
Designer GO FOR HIT ET RETAIL & DIGITAL 2.0
Client CHARLES HEIDSIECK
Type of Display Window
Distribution network Lavinia
Materials used Métal/tissu/dibond/décors adhésifs/equipement digital
Dimensions (mm) Width: 2500  Depth: 700  Height: 2800
Use duration Reusable
 
 
Context To celebrate the 150th anniversary of the brand created by Charles Heidsieck, the champagne house is launching its first Jeroboam gift set. Lavinia is giving the new bottle pride of place, released in a privilege version (only 150 gift sets in the world) through an animated grimoire that retraces the life and travels of the globetrotter and modernises the brand.
 
Objectives Go For Hit and Retail & Digital 2.0 are creating and producing the first interactive window display in the world of champagne. A video mapping brings to life a grimoire retracing the life and travels of Charles Heidsieck, a dandy globe-trotter from the Belle Epoque, who crossed borders to export his champagne.