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To celebrate the 150th anniversary of the brand created by Charles Heidsieck, the champagne house is launching its first Jeroboam gift set. Lavinia is giving the new bottle pride of place, released in a privilege version (only 150 gift sets in the world) through an animated grimoire that retraces the life and travels of the globetrotter and modernises the brand.
Go For Hit and Retail & Digital 2.0 are creating and producing the first interactive window display in the world of champagne. A video mapping brings to life a grimoire retracing the life and travels of Charles Heidsieck, a dandy globe-trotter from the Belle Epoque, who crossed borders to export his champagne.