SUMMARY
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PRÉSENTATION À BASE DE PALETTES
BATEAU CAPTAIN MORGAN
& TÊTE DE GONDOLE CAPTAIN MORGAN
COMPANY  
DAGO S.R.O.
Komenskeho 1020
26751 ZDICE (CZECH REPUBLIC)
Tel.: +420311533390
E-mail: stepanka.roztocilova@dago.cz
Site: www.dago.cz
ENTRY  
Producer DAGO S.R.O.
Designer DAGO S.R.O.
Client STOCK PLZEň-BOžKOV S.R.O.
Type of Display Gondola island
Distribution network Hypermarkets
Materials used Wood, plastic, ropes, métal, LED diods, métal
Dimensions (mm) Width: 2800  Depth: 800  Height: 2200
Use duration Reusable
Target markets Czech Republic
 
 
Context An attractive and effective display that supports brand awareness and boosts its popularity among consumers.

Brand attribute communication through prominent branding and original display design are uniting elements featured in both types of retail POP. The base is made of hand-crafted wood fitted with wirework.
 
Objectives The premium value of the display is enhanced by a combination of the brand colour and its icon, the captain. Customers'emotions are heightened by additional elaborate detailing, such as reproductions of boat railings.