The group inaugurates a grand event to enhance visibility for the American whiskeys portfolio. Consumers are invited to discover the history of the American whiskeys, the specificities concerning the elaboration and the organoleptic notes of each reference thanks to a tasting session performed by a special bartender. The structure has the shape of a barrel made of metal and wood (700 bottles).
Increase the visibility of American whiskeys,
- Educate the consumer to this category of whiskeys and more particularly to our products,