SUMMARY
Category   Previous entry List of entries Next entry
 
 
INSIDE THE BARREL
COMPANY  
EXTREME
92-98 Boulevard Victor Hugo
92110 CLICHY (FRANCE)
Tel.: 0140998264
E-mail: geraldine.aragou@extreme.fr
Site: www.extreme.fr/activation
ENTRY  
Producer CRÉANTEC
Designer EXTREME
Client BROWN FORMAN
Type of Display Floor stand with stocker
Distribution network Mass merchandisers
Materials used Mdf et métal
Use duration Reusable
Target markets France
 
 
Context The group inaugurates a grand event to enhance visibility for the American whiskeys portfolio. Consumers are invited to discover the history of the American whiskeys, the specificities concerning the elaboration and the organoleptic notes of each reference thanks to a tasting session performed by a special bartender. The structure has the shape of a barrel made of metal and wood (700 bottles).
 
Objectives Increase the visibility of American whiskeys,

- Educate the consumer to this category of whiskeys and more particularly to our products,

- Provide a true real shopper experience.