SUMMARY
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EVENT COCA-COLA EURO
COMPANY  
COCA-COLA EUROPEAN PARTNERS
9 Chemin de Bretagne
92784 ISSY LES MOULINEAUX (FRANCE)
Tel.: 0687050832
E-mail: gwluthereau@cokecce.com
ENTRY  
Producer COCA-COLA
Designer COCA-COLA
Client COCA-COLA
Type of Display Gondola island
Distribution network Mass merchandisers
Materials used Carton/PVC
Dimensions (mm) Width: 2500  Depth: 2500  Height: 2500
Use duration Reusable
Target markets France
 
 
Context As EURO 2016 happened in France this year, Coca-Cola (Euro 2016 official partner) offered an unforgettable experience to consumers on the football topic through 3 playful activities in more than 100 point of sales hypermarkets.
 
Objectives We have different objectives :

-Develop volumes and values

-Develop small and large pack propositions

-Create instore event.