SUMMARY
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SHOP IN SHOP "20 ANS JARDIN BIO"
COMPANY  
OPTIMARK
60 rue du Landy
93210 LA PLAINE SAINT DENIS (FRANCE)
Tel.: 0675300954
E-mail: b.boussemart@optimark-fr.com
ENTRY  
Producer OPTIMARK
Designer OPTIMARK ET LVH
Client LEA NATURE
Type of Display 12 16 m au sol
Distribution network Mass merchandisers
Quantity produced 45 units
Materials used Carton
Use duration Not reusable
Target markets France
 
 
Context Create a SHOP in SHOP

TRANSVERSE : tasting of a wide range of organic products in hypermarket

and MODULAR : from 12 to 16 sqm with 1 Merchandiser to install the POS's material and 2 hostesses during 4 days.
 
Objectives To increase brand awareness

To maximize In-store visibility

To present a wide products'range to consumers

To encourage them to try and to purchase the products

To offer a real brand experience to consumers.